You all must have watched fashion shows. Have you ever wondered why models wear such garments in the fashion shows that are seemingly unwearable? So, you must know that the Fashion industry is unable to communicate with consumers. There is quite some reason why some of the outfits showcased in the fashion shows are weird. It is very complicated for the outsiders to guess why the fashion industry is so closed and secretive!
These outfits are mostly the ones that are marketed as luxury goods by High street, creative fashion designers. Such fashion is not for casual and everyday wear, just like every other mass-market brand, including Zara, Nike, and H&M.
You must know that every designer and brand is working hard to sell, and they won’t be able to survive if they only manufactured unwearable clothes. Especially if we consider the cost and the effort it takes to organize a fashion show. The bizarre outfits never land in the stores or boutiques, but there are significant reasons behind putting up those pieces on the runway.
About runway shows
- Most of the designers don’t have enough funds to throw a show. They don’t have enough funds to afford a runway show, so they are limited to the stores. They showcase their collection in Fashion Week.
- Some of the designers organize a show that has only the clothes that are ready for you to wear. Such type of shows are mostly found in American Fashion and the New-York Fashion week. Designers like Tom Ford, Michael Kors, and Calvin Klein showcase their fashion in such shows.
Both these fashion shows offer a very approachable and down-to-earth Fashion which targets most of the population of the world. They are considered as an accessible, first-level luxury fashion.
Let’s learn about the weird stuff now
However, each designer has its reason for creating unwearable garments, but there are two main reasons behind it. And both the reasons are intertwined with one another. To understand these reasons, you must first understand that fashion is not just about looking beautiful; it is an art.
- The first reason for designers to put up such as show is to showcase their art through their designs. These artists take models as their canvas and exhibit their art to the public. Hence, a runway show featuring unwearable garments must be considered as an art exhibition and not a fashion show.
- The second reason is that these outfits are not intended to be sold to an individual. It only provides the public with a theme, mood, feel, artistic background, and atmosphere of the fashion that will be on shelves.
Art exhibitions/runway shows
The designers aim to showcase their talents by using these runway shows as a medium. There is always an idea hidden behind the weird stuff that is created by the artists. These shows do no last for a long time and are limited to the public, but they aim to get a lot of press coverage. Press is the medium for the rest of the public to experience a runway show of talented artists.
It is called a show and not as an exhibition because it does have products displayed on still mannequins but have real models walking down on the ramp. These shows are performed in a carefully chosen venue, along with the music and the decor. It is in the hands of the public to interpret the costume and understand the story hidden behind its production.